All You Need is a Good Idea!: How to Create Marketing by Jay H. Heyman

By Jay H. Heyman

In All you would like is an efficient thought, Jay Heyman indicates you ways to create robust advertising and ads rules that might dramatically bring up revenues to your enterprise. ideal for marketers and small enterprise owners?or operators of any measurement enterprise, for that matter?this beneficial advertising and marketing source may help any enterprise stand out available to buy, construct larger industry proportion, achieve exposure, and scare the pants off the contest. This booklet is the precise consultant to making actually robust advertising messages.

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No, not pink, it is a plumbing repair company. But something. ” Why stop there? Maybe your business cards are due for a makeover. Your letterhead and what about . .? See where the power of a good idea can lead? It can do wonderful things for your business. Here’s a case history to demonstrate the power of a good idea. indd Sec2:16 4/7/08 7:12:03 PM CASE HISTORY: SHARP WATCHES 17 never saw the light of day or the dark of night. It was simply never used. And while every creative person in advertising has a million stories of the campaigns that got away (bartender, another vodka martini, please), the point of including it is to help you understand the power of a good idea.

That really helped in meetings during the early days when the inevitable Butch Cassidy and the Sundance Kid question came up: Who are those guys? The answer was simply that we were the new management of Porte Advertising, the new New York branch. That gave us instant credentials and credibility, and the question went away, though there were lots of other questions to replace that one. Good Idea: Are you a recent start-up? Do you need more credibility than you have? How about telling prospects about your business degrees or the groups, trade associations, and boards you belong to, or awards you have won?

There were a variety of short shots of commonplace, boring objects, such as a glass globe with a painted rabbit in it, an exercise bike, a goldfish, a slice of white bread, a pocket protector, and a red brick. These were intercut (alternated) with close ups of various Sharp watches. ” So most of the copy went “Dull. Dull. Sharp. Dull. Sharp. ” as the appropriate item was seen. ” It was pleasant enough, inexpensive to produce, and showed lots of product. indd Sec3:17 4/7/08 7:12:04 PM 18 THE POWER OF AN IDEA rush home to tell your kids about, or delay going into the kitchen when it appeared on your television.

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