Adland: A Global History of Advertising (2nd Edition) by Mark Tungate

By Mark Tungate

Adland is a ground-breaking exam of recent advertisements, from its origins within the nineteenth century to the evolution of the present ads panorama. writer and journalist Mark Tungate examines key advancements in ads, from print, radio, and tv ads to the possibilities afforded by means of electronic media -- podcasting, textual content messaging, and interactive campaigns. Adland specializes in key avid gamers within the and lines particular interviews with prime names in overseas ads, together with Tom Bernadin, CEO of Leo Burnett; Jean-Marie Dru, President and CEO of TBWA world wide; and John Hegarty, Chairman of BartleBogleHegarty. Exploring the roots of the advertisements in manhattan and London, and occurring to hide Western Europe and the rising markets of jap Europe, Asia, and Latin the US, Adland bargains a finished exam of a world and suggests how it's more likely to enhance sooner or later.

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It was here that Stanley met Helen Lansdowne, a young copywriter who was to have an enormous impact on his professional and personal life. Meanwhile, Resor took to his new milieu like a natural, soon becoming respected for his drive, his keenness to innovate and his way with clients. At a certain point he attracted the attention of J Walter Thompson, who hired him in 1908 to open the Cincinnati branch of the agency. Helen Lansdowne was taken on as copywriter. Lansdowne was the first woman to make an impact in a profession that remains overwhelmingly male-dominated to this day.

Highly unusually for the day, Bernbach worked in tandem with Rand, his lively copy rendering the art director’s images doubly effective. This was the birth of the ‘creative team’. At the lumbering traditional agencies, copywriters and art directors still worked in separate departments – often on different floors – trying gamely to crunch their words and images together with little or no discussion. But Rand and Bernbach developed concepts together from the beginning. When Bernbach opened his own agency, it was on this basis: copywriters and art directors working side by side.

Servicing companies formed from the scattered units of Standard, as well as important new clients like General Motors and Coca-Cola, McCann was able to expand rapidly into overseas markets, soon rivalling J Walter Thompson for global reach. McCann proclaimed himself a believer in ‘total marketing’, moving the agency into disciplines such as public relations and sales promotion. In 1930, the Depression pushed him to merge with the AW Erickson agency. Albert Erickson had gone into business in 1902 after leaving his job in the advertising office of a department store.

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